The Story

About

Matero in the House!

Ndine Emma portrait

Entertainer. Content Creator. Recording Artist. Host.

Ndine Emma is a versatile Zambian entertainer, content creator, actor, TV and radio host, and recording artist hailing from Lusaka. His captivating talent and infectious personality have made him one of Zambia's most sought-after influencers and artists.

During the pandemic lockdown, at just 20 years old, Ndine Emma rose to fame as a TikTok sensation, which led him to become a budding recording artist and content creator. With over 6 million streams for his music projects and a loyal fan base.

Beyond music, Ndine Emma is a social media star with over 2 million followers combined on Facebook, Instagram, Twitter, YouTube and TikTok. This influential platform has given him the chance to engage with his fans and promote several brands and causes. In 2022, he was selected as one of the FIFA African Influencers for the Qatar World Cup.

Emma has collaborated with notable companies such as Lays Snacks, Hollard General Insurance, Stanbic Bank, Zanaco Bank, Debonairs Restaurant, Zicta, Water Aid and BBC Media. He also represented Zambia at the 2025 World Youth Festival in Russia, among others. These partnerships have improved the brands' visibility and public trust, and achieved significant conversions.

Managed by Bwana Lifestyle Promoters, with the skilled business executive and proficient talent manager Kisela Fred and his team, Emma aims to elevate to a global brand, increase his reach and make a lasting impact in the international entertainment sector.

6M+
Music streams
2M+
Followers
2022
FIFA World Cup influencer